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Have you wondered how to start a home-based gift basket business but didn’t know where to turn? If so, you’re in the right place, and this book is for you.
This comprehensive book, No. 1 in the world and considered the “industry bible,” containers all the necessary tools and success strategies you need to launch and grow your own business.
Shirley George Frazier shares her experience and down-to-earth advice on every aspect of setting up and running a thriving business. She shows you how to develop a business plan, estimate start-up costs, select inventory, price services, and stay profitable.
From painless record keeping to helpful hints on designs and savvy marketing techniques, her step-by-step methods are realistic, innovative and easy to understand.
Whether you want to earn your living making gift baskets for the general public or specializing in custom creations for corporate clients, this guide will put you on the path to building your own home-based business.
Author: Shirley George Frazier12 chapters, 296 pagesISBN: 978-0-7627-5954-5Fifth edition published 2010
Every aspect of setting up and running a thriving business!
Business PlanCreate your own custom plan following the comprehensive example in the book.
InventoryDecide what to buy according to what your customers want most in gift baskets.
Price for ProfitFind out how to price your gift baskets as well as how to get paid.
MarketingYour customers include individuals, corporations, and more. Find out who they are and how to get orders.
CompetitionNot everyone who sells gift baskets are your competitors. Find out the differences and how to keep your turf.
Resource MaterialsChecklists, forms, and more are in this book to duplicate and keep you on course for success.
Unsolicited testimonials from current and aspiring creators
“This is a terrific book. Whether you are just starting, or even if you have been in business already but realize you may not have a firm foundation to build on, this book is packed full of useful, practical, expert advice. A valuable tool to start, grow and increase your business. A wise investment that I highly recommend.”Dana SoniaOwner, Gift Baskets by Your Design
“This book is an excellent resource for ANY business. I received it from a friend and used the tips and ideas to launch my business and it has nothing to do with Gift Baskets. Great tips thank you so much for sharing!”Montina P.
“I have just purchased your Gift Basket Design Book as well as the How to Start a Gift Basket Business Book…..They are FANTASTIC!!!! So much important information that I am taking notes on a legal pad (I don’t want to mark up the books) so that I can try and remember everything.”Diane S.
You're in the right place to start a new gift basket business or grow an existing firm. Our 30+ years of experience provides you with numerous types of support - from books to online courses and by-phone support. It's an honor to help you succeed.
Shirley George Frazier
Our industry expertise guides you in the right direction the first time whether you're an independent designer, retail store owner/manager, or on a corporate staff needing gift baskets for an upcoming event. Our clients include Macy's, Total Wine, florists, and independent designers worldwide.
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